Odisha Rural Development and Fisheries Department has launched an online marketplace for fisherfolk along its 480 km coastline. Through the portal, fishermen register catch quantity, quality, and location data. Buyers—restaurants, seafood processors, and exporters—place orders directly. Integrated cold storage logistics enable faster delivery. As a pilot across Puri and Gopalpur regions, over 1,500 fishers have reported a 20% income increase due to fair pricing and reduced waste.